After graduating from the University of Kansas, Joe began a social media and marketing internship with the College Basketball Experience (CBE) and National Collegiate Basketball Hall of Fame.
To help differentiate the different aspects of the CBE's brand and business, Joe helped create additional Facebook and Twitter pages for the company. In addition to the CBE's normal business, they also hosted nightlife and corporate events. During his internship, Joe created and successfully implemented a plan to double Facebook likes in 60 days. In addition to his social media efforts, Joe helped research college basketball history to add to new exhibits and gathered images and videos to update current exhibits (Epochs Wall, Call the Highlights ESPNU Desk and Coaches Tree). Also, Joe helped with event management including setting up for corporate events and their annual Hall of Fame Induction ceremony.
Social Media Highlights: