In 2018, Joe got an opportunity to work as a contract worker for H&R Block for three months. At the end of the contract, Joe was offered a full-time role as the Marketing Manager of Social Media.

For the past four years, Joe has served as the marketing voice of H&R Block on social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, Reddit and Twitch. Besides the main consumer tax brand known as H&R Block, Joe has also worked on Block Advisors (small business taxes) and Spruce (mobile banking app).

Over the years, Joe has helped engage with clients in different ways including GIFs, conversations and participating in different activations/tentpole moments. Some of these include Taco Tax Day, Reddit AMA’s, Relax Day with Sloth Stream, five different Twitch live streams, National Pizza Day, and more.

Working closely with the Customer Service Organization, Joe helped develop a brand of voice for the H&R Block social media customer service team, helping clients get help quicker and accurately. This was never more important as it was during the three stimulus check distributions by the IRS. During this time, H&R Block saw 17x of normal peak volume for an unprecedented amount of time. Joe helped the CSO by providing social media-digestible FAQs to make sure clients understood when and where they’d be receiving their stimulus checks.