H&R Block

In 2018, Joe got an opportunity to work as a contract worker for H&R Block for three months. At the end of the contract, Joe was offered a full-time role as the Marketing Manager of Social Media.

For the past four years, Joe has served as the marketing voice of H&R Block on social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, Reddit and Twitch. Besides the main consumer tax brand known as H&R Block, Joe has also worked on Block Advisors (small business taxes) and Spruce (mobile banking app).

Over the years, Joe has helped engage with clients in different ways including GIFs, conversations and participating in different activations/tentpole moments. Some of these include Taco Tax Day, Reddit AMA’s, Relax Day with Sloth Stream, five different Twitch live streams, National Pizza Day, and more.

Working closely with the Customer Service Organization, Joe helped develop a brand of voice for the H&R Block social media customer service team, helping clients get help quicker and accurately. This was never more important as it was during the three stimulus check distributions by the IRS. During this time, H&R Block saw 17x of normal peak volume for an unprecedented amount of time. Joe helped the CSO by providing social media-digestible FAQs to make sure clients understood when and where they’d be receiving their stimulus checks.

Kansas Speedway

While at Kansas Speedway, Joe helped prepare content for three race weekends (Summer 2016, Fall 2016 and Summer 2017). During his tenure at the Speedway, Joe prepared weekly press notes for local media disrupted during the NASCAR season.

Additionally, Joe wrote original content pieces for the website's news section and the blog (see links below):

Original News Content

Original Content Pieces

Press Releases

Race Recaps

Below is a sample of social media content that Joe created while at Kansas Speedway:

 

Sporting Kansas City

Joe Davis interned at Sporting Kansas City back when the team was called the Kansas City Wizards. The organization was in its late stages of finishing their plans to rebrand the team and build a new state-of-the-art stadium in Kansas City. While interning with the communications team, Joe was handed the Facebook page as a project and was given free reign. During his time there (approximately 2.5 months), Joe increased the Facebook likes from 646 to 2,172. Additionally, he helped secure one of the first vanity URLs (Facebook.com/KCWizards) for a professional sports team. 

Joe remained a volunteer for Sporting KC during the 2010 and 2011 seasons.

In 2012, Joe was hired full-time by Sporting Kansas City's tech-spinoff company, Sporting Innovations (now known as FanThreeSixty). At Sporting Innovations, Joe was the main liaison between Sporting Innovations and Sporting KC for the tech products created by Sporting Innovations. This included mobile apps, websites and other digital content. Joe was the webmaster for SportingKC.com, SportingMembership.com, SportingInnovations.com, SportingClubStore.com and LIVESTRONGSportingPark.com. As a technical support engineer, Joe troubleshooted issues associated with the fan engagement platform for Sporting Club and Sporting Innovations, including issues with the mobile and tablet applications, websites, databases and servers. Additionally, Joe ran the Sporting Explore app and Twitter account for Sporting Club to provide a unique experience to fans of Sporting KC and visitors of Sporting Park. 

Briggs Auto Group

In the Fall of 2011, Briggs Auto Group asked Joe to consult with their marketing department to help increase their social media and digital marketing presence. After doing a social media audit, Joe helped implement several different strategies.

Social Media Contests

In an effort to gain social media followers, the Briggs Auto Group blog hosted a giveaway for a Marcus and Markieff Morris autographed basketball giveaway. In the two day span of the giveaway, here were the results:

  • Facebook Fans went from 1,325 to 1,334 - gained nine Facebook fans
  • Twitter Followers went from268 to 304 - gained 36 Twitter followers
  • 43 total tweets including the link
  • 61 total mentions of @BriggsAuto 
  • bit.ly/MorrisTwinGiveaway got 129 clicks
  • Website total hits:  282 from 133 unique visitors.

Social Media Efforts

As part of the audit, Joe suggested adding in geolocation into targeted tweets. By searching for tweets by location in Briggs' key markets, Joe was able to target potential customers based on what they were tweeting. 

Here are a few examples of this in action:

"Joe has an impressive understanding of both the leading, and emerging platforms in social media and marketing. I thought I knew my stuff, but Joe definitely opened my eyes to some new capabilities and opportunities that I was overlooking. Whether for consultation or for hire, Joe is certainly a rarity amongst the many young guys claiming expertise in the social arena."

- eric giroux, Marketing Director of Briggs Auto Group

 

College Basketball Experience and National Collegiate Basketball Hall of Fame

After graduating from the University of Kansas, Joe began a social media and marketing internship with the College Basketball Experience (CBE) and National Collegiate Basketball Hall of Fame. 

To help differentiate the different aspects of the CBE's brand and business, Joe helped create additional Facebook and Twitter pages for the company. In addition to the CBE's normal business, they also hosted nightlife and corporate events. During his internship, Joe created and successfully implemented a plan to double Facebook likes in 60 days. In addition to his social media efforts, Joe helped research college basketball history to add to new exhibits and gathered images and videos to update current exhibits (Epochs Wall, Call the Highlights ESPNU Desk and Coaches Tree). Also, Joe helped with event management including setting up for corporate events and their annual Hall of Fame Induction ceremony.

Social Media Highlights:

Kansas City Royals Guest Services

In the summer of 2015, Joe was hired by the Kansas City Royals' Guest Services department to monitor their digital platforms during games to help address issues of guests, security concerns and service recovery. The platforms included Twitter, email and their text messaging system. By coordinating with all departments of the organization, the Guest Services team was able to provide outstanding customer service that helped address concerns of all guests of Kauffman Stadium.

This was particularly important during the 2015 Major League Baseball playoffs, when the Royals hosted eight playoff home games on their quest to becoming World Series champions. 

During the 2015 MLB winter meetings, the Royals were highly regarded for their Guest Service digital efforts and many teams consulted with the organization to help replicate it across the league.

Here are just a few examples of the work that the Royals Guest Service Twitter account (@RoyalsAssist) provided during the early part of the 2016 season while Joe trained his replacement (due to taking a full-time job with Kansas Speedway). Due to Joe's social media plan, the Guest Services team continues to provide excellent customer service on the Royals' digital platforms. 

 

23rd Street Brewery

23rd Street Brewery was Joe's first social media "client." While interning with Sporting KC in the summer of 2009, Joe started working at 23rd Street Brewery as a busser. After talking to 23rd Street's owner about his internship, Joe was asked to help out with their social media presence.

From 2009 to early 2016, Joe helped 23rd Street Brewery become one of the most followed social media accounts in Lawrence, Kansas. Lawrence remains a city that takes pride in their social media so having a strong presence on Facebook, Twitter, Instagram and other platforms was an important marketing strategy. 

Below is a sample of some of the social media posts that were published on 23rd Street Brewery's platforms.